John Greene, V.P. CBC

John Greene is the Vice President of Special projects at Capitol Broadcasting Company In Raleigh. Mr Greene spoke to the combined classes of Mass Media and Society, Professional Development, and Music Industry. Mr. Greene was the first speaker in a series "The Business of Show". The mission of "the Business Of Show" is to expose students to the career opportunities in media, entertainment, and sports industries on the business side. The series is an joint project between NCCU's Mass Communications Program, School of Business, and Music Industry program.


JohnGreene coordinated the move to High Definition Television(HDTV) by the Capitol Broadcasting group. He's a former 'news guy', and is a former news director. He shared how exciting the transitions have been. in television specifically, and media in general, during his tenure with CBC.


The students heard about the history of Capitol Broadcasting and it's relation to the growth and development of the media industry. Greene outlined the big investment CBC made in HDTV, and explain why the new arena is 'New Media'. He encouraged the students to aquire and develop skills take advantage of the changes in the media industry.

Mike E & AfroFlow

Mike E, Rapper/Spoken Word Artist/Visionary/Businessman/Motivational SPeaker, shared many of his experiences and insights with students, and members of the North Carolina Central University community.

MiKe E delivered powerful mesages to the students, and Eagle Community including an interesting way to think about the dangers of smoking. Mike E's performance was sponsored by the American Cancer Society. This clip is used with the permission of the artist, and his management. All copyrights are reserved by Mike E.

Byron Hurt, Filmmaker Activist

Byron Hurt screened his film "Beyond Beats and Rhymes" during his visit to NCCU as part of the Lyceum Speaker series. THe visit was sponsored by The Lyceum Program, with marketing support from the HipHop Initiative and the Triangle Association of Black Journalists.


More than 400 NCCU students streamed into the B.N. Duke auditorium for this engaging project. WTVD 11 ABC's Anthony Wilson hosted the event and moderated the engaging Q&A session following the screening.

Click here to download "The State of Things" on WUNC regarding the issues highlighted in 'Beyond Beats & Rhymes" 11.07.06

Trevy McDonald, Ph.D., Publisher/Author

Dr Trevy McDonald shared her "Masterminding" approach to the she undertakes. Dr McDonald encouraged students to follow their dreams and step out with faith to pursue them. She shared how the resources were there for her each time she would start a project.